Sunday 24 February 2013

Evaluation; Question 4


4. What kind of media institution might distribute your media product and why? 




Thrillers are watched for entertainment, information, social interaction, and personal values, making them a popular genre.

People watch thrillers most importantly to be entertained and thrilled -  almost as a emotional release or escapism, you get so indulged into the film that you forget about your own problems in life and feel the emotions within the story. Teenagers enjoy watching thrillers because of the adrenaline rush, because they may even learn something, about a psychological problem, about the past, or even themselves. They watch them because it then becomes a basis for conversation, especially psychological thrillers, for example they can boast that they worked out the killer before their friends, or that their friends were more scared then they were. They may even watch them and learn something about themselves, they may see a little bit of themselves in a character.

Thrillers are not relaxing films, they create a lot of suspense, people wouldn't watch then to relax. Like all films, thrillers are sometimes watched to fill time also.

I decided on the media institution being Film 4 because most of the thrillers I discovered were funded by Film 4. They choose films to fund on what they believe will widen audiences and distribute a product that is likely to bring profit to the company. Basing what they predict to profit around the popularity of the film taking into account the range of their target audience and how well they predict the product to do.

If we consider that teenagers are more likely to go watch a thriller, even as a social activity, this suggests it could bring a big profit to the company. depending n whether the target audience are intrigued by our title sequence and are then interested to see the film. 

I also Film4 would be a very good choice as it invests in low budget films, like the one I've created. Also after reading online Film4 does not have a bad record for advertising or distributing films despite having a limited release pattern because of the low budget. 

An easy way to see if people are express interested is to make use of new media technology, for example putting the video online to see if it generates any interest, we can see what people think by if the comment on the video, giving it a thumbs up or a thumbs down also. which then shows us an overall rating. An advantage of this is that its free, and anyone world wide with a connection to the internet can access to it. Its a brilliant free way to advertise and promote in ways that posters and flyers can't, mainly because it is interactive.

However I do feel it would be beneficial to have a co production company. As Film4 are not great at advertising DVD releases an example of this the film Four Lions, which didn't sell very well. Also a Co production company would mean we could have a wider scale of promotion especially if it was from America or France for  examples. Having Film4 could result in TV trailers and advertisements there channel also to maximize profit. We could also make use of YouTube for trailers.

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